You're Doing It Wrong

So, what was once thought to be a group religious protesters at E3 rallying against EA's upcoming "Dante's Inferno" have ended up being something slightly different...

The protesters railing against EA for the game Dante's Inferno were part of a marketing scheme, reports the Associated Press. A viral marketing agency hired by EA reportedly organized the stunt, and hired about 20 people to picket the game. After it was picked up by the blogs, several began to question whether the protest was legitimate based on an amateurish Web site and anonymous domain registration. EA spokesperson Holly Rockwood confirmed it today.
We would question the wisdom of marketing that associates your company with either religious extremists or the Antichrist, but maybe that's why we don't work in advertising.

Oh EA, don't ever change